THE IMPACT OF DISINFORMATION ON SOCIETY AND INTERNATIONAL RELATIONS

Abstract

The article examines modern approaches to disinformation, which has become a key element of hybrid warfare, including the use of algorithms, deep learning technologies, and social media on various platforms. It also presents the mechanisms of disinformation's impact on society and its consequences, as well as the impact of disinformation on international relations. Methods for analyzing these phenomena are discussed and strategies for countering them at the state and societal levels are proposed. Special attention is paid to the role of social platforms in spreading fake news, the influence of bots and trolls on public opinion, and methods of creating and disseminating disinformation campaigns. The authors analyze how digital technologies can manipulate users' emotions, create alternative realities, and undermine trust in traditional media. In addition, specific examples of information operations aimed at discrediting political leaders, destabilizing the economy, and increasing the polarization of society are examined. It also emphasizes the importance of digital literacy, the development of critical thinking and the creation of independent mechanisms for verifying information. Great importance is given to the problem of “information noise” – a huge amount of data among which it is difficult to distinguish truthful information from manipulative messages. The methods used by various states and corporations to control information flows are considered, as well as the threats associated with censorship and restriction of freedom of speech. The conclusion suggests possible ways to protect against misinformation, including legislative initiatives, international cooperation, and the development of technology to detect fake data. It also discusses the role of artificial intelligence and machine learning in combating the spread of false information, as well as the prospects for creating automated fact-checking systems.