INFORMATION, EXPLANATORY AND ADVERTISING ACTIVITIES AS COMMUNICATION STRATEGIES OF SOCIAL SERVICE PROVIDERS

Abstract

The article reveals the conceptual provisions of information and explanatory work in the system of social services provision. It is stated that with the transition to an information society, there is a need for broad awareness of ordinary citizens about diverse services within the framework of the formation of a service state. It is important to consider information as an end-to-end approach to ensuring citizens’ accessibility to social services. It is indicated that informing the population about the list of social services, their content and the procedure for providing them in a form accessible to persons with any type of health impairment is entrusted to the authorized bodies of the social services provision system. The right of citizens to accessible social information is implemented by a number of regulatory legal acts of the international and national level. The state and problems of information support of the social services provision system are analyzed. Difficulties in informa- tion and explanatory work with the population regarding social support are considered. Versatile means of information and advertising of social services are indicated. Popularization of social ser- vices in the media is considered as an effective mechanism for reforming the social sphere.