DIGITAL GENERATION AS AN OBJECT OF SOCIAL CONSULTATION (USING THE EXAMPLE OF THE MONITORING MEASUREMENT)
Abstract
Constant observation, measurement and study of the younger generation is one of the main tasks of social and behavioral sciences, which lays the foundation for the formation of strategies of social and psychological counseling, directions of early intervention to overcome most age crises. And in this, specialists of Odesa I.I. Mechnikov National University do not lag behind their domestic and foreign colleagues. The purpose of this article is to provide an idea of the main achievements of the next stage of the monitoring sociological study “High School Student”, which has been conducted in Odessa since 1993 with an interval of three years. The 2024 representative survey covered 10th-11th grade students from four cities in different regions of Ukraine, and therefore these data make it possible to better understand today’s generation of high school students, our tomorrow’s applicants and clients, to measure their social well-being and sense of well-being, taking into account the realities of military rule, to compare their life plans, value orientations with the plans and orientations of their predecessors, to assess the features of adolescents’ self-identification in the current situation of digital transformation of the social sphere, to see a holistic picture of the transformation of the institution of the family and the change of generations in Odessa and Ukraine as a whole.
References
2. Романенко С.В. Квадробери та сучасні тренди молодіжних субкультур: особливості сприйняття й соціально-педагогічного супроводу. Психологія та соціальна робота. 2024. № 2. С. 124–134. DOI: https://doi.org/10.32782/2707-0409.2024.2.11.
3. Романенко С.В. Старшокласник–2021. Звіт (Одеса). Портал Соціологічної асоціації України. URL: https://sau.in.ua/research/starshoklasnyk-2021-zvit/ (дата звернення: 29.05.2025).
4. Kato, В. Gen Z says it’s ‘empowering’ that their parents drive them to work: ‘Our safety is top priority’. The New York Post. 17.12.2024. URL: https://nypost.com/2024/12/17/lifestyle/gen-z-parents-are-empowering-their-adult-kids-by-driving-them-to-work-our-safety-is-top-priority/ (дата звернення: 29.05.2025).
5. Roger, A. The Secret Digital Behaviors of Gen Z. Business Insider. 08.11.2024. URL: https://www.businessinsider.com/gen-z-most-trusted-news-source-online-comment-sections- google-2024-6 (дата звернення: 29.05.2025).
6. Romanenko, S. (2024). Sociology after postmodern or the «virtual rationality» of metamodern as a perspective for the development of sociology. Visnyk of V.N. Karazin Kharkiv National University Series «Sociological studies of contemporary society: methodology, theory, methods», 52.
7. Shearer, E., Naseer, S., Liedke, J., Matsa, K.E. How Americans Get News on TikTok, X, Facebook and Instagram. Pew Research Center. URL: https://www.pewresearch.org/journalism/2024/06/12/ how-americans-get-news-on-tiktok-x-facebook-and-instagram/ (дата звернення: 29.05.2025).
8. Skiera, A.J. What Gen Z thinks about its social media and smartphone usage. The Harrris Poll. 10.09.2024. URL: https://theharrispoll.com/briefs/gen-z-social-media-smart-phones/ (дата звернення: 29.05.2025).
9. Strauss, W., Hove, N. (1991). Generations: the history of America’s future. 1584 to 2069. New York: Perennial, 1991.
10. Vermeulen, T., & van den Akker, R. Notes on metamodernism. Journal of aesthetics & culture 2. 2010. DOI: https://doi.org/10.3402/jac.v2i0.5677.
11. What Business Needs To Know About The Generation Changing Everything. Oliver Wyman Forum. URL: https://www.oliverwymanforum.com/global-consumer-sentiment/a-gen-z.html (дата звернення: 29.05.2025).
12. Xu, R., Le, N., Park, R., Murray, L., Das, V., Kumar, D., Goldberg, B. New contexts, old heuristics: How young people in India and the US trust online content in the age of generative AI. Cornell University. URL: https://arxiv.org/abs/2405.02522 (дата звернення: 29.05.2025).
