THE ROLE OF NETWORKING PSYCHOLOGY IN STRENGTHENING ORGANIZATIONAL IDENTITY OF PERSONNEL

Abstract

This article explores the importance of networking psychology as an effective tool for strengthening organizational identity among personnel. It investigates the psychological mechanisms through which networking influences the formation of employees’ sense of belonging, commonality, and identification with the organization’s values and goals. The paper analyzes key aspects of networking psychology, such as social capital, interpersonal trust, information exchange, and support, in the context of their impact on organizational identity. Practical recommendations are provided for managers and organizational psychologists on utilizing networking psychology principles to enhance organizational identity and improve overall organizational functioning. These recommendations include: developing networking strategies, cultivating brand “ambassadors”, fostering external networking, forming a shared vision and values, integrating values into networking practices, overcoming psychological barriers (such as enhancing confidence, self-assurance, determination, and courage), and implementing strategy monitoring and correction.